Physio-Ex Blood Analysis Computer Simulation - 2907 Words

Physio-EX Blood Analysis: Computer Simulation Introduction In this lab five blood tests will be performed: hematocrit determination, erythrocyte sedimentation rate, hemoglobin determination, blood typing, and total cholesterol determination. A â€Å"hematocrit refers to the percentage of red blood cells (RBC’s) in a sample of whole blood. Since the function of red blood cells is the transport of oxygen to the cells of the body, the higher the hematocrit, the more red blood cells are available to carry oxygen.† In a normal, healthy male the value for males is 47% and in a normal, healthy female it is 42%. A person with a lower than normal hematocrit would indicate they are anemic, and a higher than normal hematocrit would indicate†¦show more content†¦Every person has a blood type and it is important to know a persons blood type before performing a blood transfusion in order to avoid mixing blood that is incompatible. Red blood cells, like all cells in the body, are surrounded by a plasma membrane. â€Å"The plasma mem brane contains genetically determined glycoproteins, called antigens, that identify the cells. On red blood cell membranes, these antigens are called agglutinogens.† There are many different antigens that are present on red blood cell membranes, but the ABO and Rh antigens cause the most vigorous and potentially fatal transfusion reactions. â€Å"The ABO blood groups are determined by the presence or absence of two antigens: type A and type B. These antigens are genetically determined so a person has two copies (alleles) of the gene for these proteins. The presence of these antigens is due to a dominate gene, and their absence is due to a recessive gene. The Rh factor is another genetically determined protein that may be present on red blood cell membranes. Antibodies to the Rh factor are not found preformed in the plasma. These antibodies are produced only after exposure to the Rh factor by persons who are Rh negative.† Type A blood will have A antigens on red blood ce lls and anti-B antibodies present in the plasma. Type B blood

Dove Case Free Essays

Describe the evolution of the dove brand? The origins of the Dove brand lay in the U. S. In 1957 the first dove product was launched that was called the beauty bar. We will write a custom essay sample on Dove Case or any similar topic only for you Order Now This product claimed that it was different than soap and that it would not dry out your skin. The advertising campaign for this launch was created by the Ogilvy and Mather advertising agency. The main message of this advertisement was that Dove soap does not dry out your skin because it contained a quarter of cleansing cream. The message that Dove does not dry out your skin was expressed in billboards, television and print. As time passed by minor changes were made to the slogan. For example, the term cleansing cream was replaced with the term moisturizing cream. The Dove beauty bar was endorsed by dermatologists and physicians for the treatment of dry skin in the 1980s. In the year 2000 Dove was approached to become a Masterbrand. This meant that Dove would lend its name to Unilever entries in the personal care categories. Next to the beauty bar category there would also be other categories where Dove would have an active name. For example, deodorants, hair care products, body lotions, facial cleansers and hair styling products. Now that Dove became a Masterbrand it was no longer sufficient to communicate functional benefits. Just because now there were different categories and functionality has a different meaning throughout the different categories. It was important that Dove would stand for a point of view. Having this in mind, research led to â€Å"The campaign for Real Beauty†. The ideas for this campaign started in the year 2002. There was a search for an alternative view of the goal of personal care. The findings of the research of this campaign showed that only 2% of the respondents worldwide described themselves as beautiful. Following this research the first exploratory advertising executions were initiated. In these advertisements ordinary people were used in supermodel contexts. This was called the Tick-Box campaign. In 2005 the next series of Dove ads were known internally as the Firming campaign. Firming campaign because a cream was promoted that would firm the skin. The goal was to change the way how beauty is viewed by society by provoking discussions and debates about â€Å"real beauty†. However this campaign was rather risky because they did not knew whether consumers would be inspired to buy a brand that focuses on real beauty and that does not promise to make you more attractive. The risk for Dove was that it would be perceived as an ordinary brand and would not stand out among the other brands for beauty products. In 2006 Dove ran an ad in the broadcast of the Superbowl football game. The next stage in the Real Beauty campaign of Dove was developing a film concerning self-esteem. Unilever defined a mission statement for â€Å"The Campaign for Real Beauty†. Namely, â€Å"Dove’s mission is to make more women feel beautiful every day by broadening the narrow definition of beauty and inspiring them to take great care of themselves†. Later that year, Dove announced a contest where consumers were aspired to come up with their own ads for Dove Cream Oil Body Wash. This was a new product that would be launched in early 2007. Dove came a long way and was now seen as a brand of great value. Dove had grown a lot and was identified as one of ten brands with the greatest percentage gain with regards to brand health and business value for in the previous three years. How do you asses Unilever’s branding strategy (i. e. reducing the number of brands and building masterbrands)? When looking at Unilever’s branding strategy the focus lies on building masterbrands. This is a good strategy because the number of brands is reduced. Hence the focus lies on one larger brand instead of several smaller brands. This is good because it makes the decision making process a lot easier for the consumer. On the other hand it is also easier for Unilever because it now can put its energy on one larger brand. This means that the developments around the brand can be more specific. Meaning that you could create brand awareness more easily because there are less choice alternatives available for the consumer. Secondly, because of the masterbrand different products belong to one brand. This means that consumers can buy different products from one brand. The brand is no longer specific for one product category. Therefore if a consumer is loyal to a brand it will also buy more products that belong to that brand and will not go to competitors. For example, if the consumer knows that Dove offers a good quality moisturizing cream the consumer is more likely to perceive other products of Dove as good quality. Furthermore, if Unilever would not pursue the branding strategy of masterbrands it would lead to competition among the several smaller brands. You could say that each brand of Unilever would operate as a separate business, meaning that it would compete with its fellow brands as well as with brands of other firms. The previous would only lead to a division of Unilever which is not good for brand development. Instead the brands should work together because they all are a part of Unilever. Finally, the branding strategy of Unilever also provides possibilities of growth for the brand. By reducing the number of brands which are for example not profitable enough. The focus lies on the masterbrands and this reduction in costs can be used for the more promising masterbrands and therefore lead to growth by expanding product lines and so on. How to cite Dove Case, Papers

Business and Digital Technologies for IT Industry - myassignmenthelp

Question: Discuss about theBusiness and Digital Technologies for IT Industry. Answer: Introduction to guest speaker 1 Damien Cahill has successfully completed 16 years in the IT industry and currently he is working in a famous start up business organisation which has been awarded recently named GECKO governance. He is currently positioned in that organisation as an senior technical business analyst and judgement critical thinking perspective wisdom and open mindedness along with fairness and leadership are the key skills that Damian has in order to become successful in the IT industry as a business leader and analyst. The skills that Damian possesses include proficiency in Microsoft Office 365 and Adobe Fireworks and along with that he has efficiency in performing Dreamweaver in design and premiere Pro along with Google Cloud and WordPress. Damien actually joined gck or governance on work placement as a part of his final semester in his degree course and now he is working as an integral part of the court team of the company. The business organisation is a high-profile start-up company that has immen se potential to grow in the Software Development Industry (Dilley et al. 2016). It is seen that GECKO governance is the first solution in the market that provides fund managers with a life oversight of all the funds Regulation and compliance requirements that funds are on schedule and which are behind that compliance tasks are outstanding and which have been completed already (Mencias et al. 2018). It is seen that the business organisation enables the fund managers to schedule there end to end compliance and the regulatory tasks and then they provide verifiable independent audit trail of compliance in order to satisfy the global financial regulators requirements Summary of Guest Speakers lecture/ workshop/presentation It can be said that blockchain Technology emphasizes on crypto currencies and it can be said that blockchain has come a very long way since the Inception of white paper by Satoshi Nakamoto. In this regard it can be said that credit card companies and banks does have a narrow gaze towards this attempt to solve the currency issue that they think actually needs something to work on (Hernandez 2017). Somehow after the continuous and approval of bank and credit card companies blockchain exists and it can be applied to a wide variety of solutions. In his workshop demonstrated that compliance areas and fund regulations needs a solution that is adaptable scalable transparent and Secure thus with blockchain these requirements can easily be satisfied. It is seen that there are five key Areas where blockchain solution can be utilised and those fund governance operational due diligence new fund launches compliance management and investor on boarding AML or KYC process (Dorri et al. 2017). Overview of Topics/ Facts/ Issues of Interest It can be said that by the KYC process the areas around the redemption process and subscription for mutual and hedge funds Like customer identification program customer due diligence account opening or enhanced due diligence can be managed in an immutable secure blockchain for operational due diligence specifically for hedge funds the blockchains can manage the end to end due diligence process that involves updating and completing the key questionnaires, investment reviews, periodically operational and a swathe of operational risks that includes Information Technology assessments and regulatory compliance and administrative and service provider review (Savu et al. 2017). It can be said that fund governance is the key to the companys blockchain solution that monitors the supervision of Mann delegates and the behaviours of those as well as it provides the regulator and Audit trail of all CP 86 duties and oversight which have been completed already. On the other hand compliance manageme nt area will actually be beneficial to the fund compliance process and specifically around precede your documentation policies, Internal auditing security controls, third party audits and the technological enforcement needed for the management of investment fund compliance (Beck et al. 2016). The business organisation gives the first blockchain solution for the new phone launches and Acetone boarding the management of with the organisation manager is the complex way of launching new funds utilising their blockchain functionality. Apart from using their blockchain functionality the management includes into and coordination along with project management of the new client onboarding and asset transitions along with fund launches across the multiple internal and external entities that includes auditors regulators lawyers and service providers. Investigate and Research one topic, theory, system or piece of technology stated by the Guest Speaker It is worthwhile to mention that with blockchain individuals can imagine a world where contracts Adam between Digital code and a stored in a shared database that is transparent which are also protected from tampering deletion and revision. It is seen that every process is every agreement with ask Sunny when every payments would have a Digital record and signature that should be identified stored valuated and shared (Milani et al. 2016). It is a fact that Virtually everyone has heard that the claims that blockchain will revolutionize the business and will redefine the economics and business organisations operations 2 the enthusiasm was shared but there are some words regarding this issue and that is not just security issues but the collapse of Bitcoin exchange and the recent hacks of other organisations and Institutions make people generally worrisome about the operations of blockchain revolution or solution(Beck et al. 2016). Does it can be said that individual should take time obser ve the outcomes of using blockchain solution and then decisions should be taken widely regarding the utilisation of this solution. Personal Takeaways I personally believe that blockchain solution can revolutionize the economy is and the financial sector are the business sector as a whole but what I believe is that we should take some time to get the outcomes of utilising blockchain solution in business sector and then after adequate evaluation the governments should make policies of utilising this solution in a safe and Secure manner. Introduction to guest speaker 2 Amy Clinton is one of the most experienced training and test developer of Prometric business organisation with a demonstrated history of working in the IT and service industry for a long period of time. She is extremely skilled in recruitment negotiation management of human resources and training and development along with delivery and business development (Schmid et al. 2015). Amy has strong communication skills that enhance her ability in marketing Communications significantly. From the year of 2013 she has been leading a team with responsibility to drive projects to completion within across the teams in Ireland India and United States of America regarding schedule and budgeting. Amy has been recruiting and managing subject matter experts from worldwide in order to consult in the test development process and she has been managing relationships with the subcontractors and writing contracts and tenders for the subcontractors (May et al. 2017). Amy has an experience in developing comp ensation plans for the subcontractors and she has been conducting induction sessions along with conducting interviews too. Summary of Guest Speakers lecture/ workshop/presentation In a workshop she stated that the organisation Prometric currently delivered on an average of 9 million exams for your and the management strives to give a fair opportunity to each and every honest test takers to prove their merits and also to help them to achieve their life long goals career wise and for the advancement of their educational career (Meyer et al. 2016). Amys aim is completely aligned with the management of our organisation she works for and that is providing a professional environment for the test takers to take valid and reliable tests. Amy along with her company operates in the market segment of military state clients business and finance along with healthcares. In the Workshop she stated that the subject matter experts conduct the examination development process and the steps for that is need for examination identified then test specification after that item review comes and then item writing followed by item review and examination assembly and review (Novotny, Wir th and Froehner 2014). After that standard setting study is performed and then examination administration comes last. All the operations are done in office 365 and Secure share and are evaluated effectively. Overview of Topics/ Facts/ Issues of Interest Prometric is known as Prometric Testing in the market of United in the test administration industry. It is seen that the business organisation operates a test centre network that is composed of thousands of websites spread in more than 150 Nations worldwide and many important examinations are administered at the websites of Prometric and those includes European personnel selection office, USMLE, the diplomat of national board, the Indian common entrance and many more. The corporate headquarters of Prometric is located in Canton in the United States of America. Investigate and Research one topic, theory, system or piece of technology stated by the Guest Speaker Prometric the business organisation sales a wide range of services that includes test delivery data management capabilities and test development. The company at ministers and delivered tests to more than 500 clients in the professional governmental academic corporate and it markets. There are more than 3000 test centres of the business organisation spread around the world and that includes every United States state and territory apart from wake Island and whether a test can be administered outside the market of United States depends only on the testing provider (Roghmann, May and Aziz 2014). For an example it can be said that do the business organisation have many test centres across the world but some particulate examinations are only offered within the territory of United States where the client program exists. In this regard it can be said that the locations where test is offered as well as the specific testing processes for the day of the exam are dictated by the clients of the c ompany. It is worthwhile to mention that in Ireland the business organisations local subsidiary is actually responsible for administering the driver theory test. Personal Takeaways I believe in todays world there a lot of opportunities for the companies like Prometrics, but there are various challenges that the company has already faced and might face in future and those are mentioned in this section. In the year of 2009 the business organisation based on massive challenge due to the world by technical issues on one of the crucial MBA entrance exams in India and for that more than 8000 test takers were affected. In the year of 2014 looking at the odds Microsoft ended their exam partnership with the company and not only that the management of Prometric lost their bid for conducting the entrance exam for MBA later on to an Indian company. Recently the management of Prometric lost a contract for conducting a Medical College admission test as they were replaced with another organisation due to their high proficiency in technological aspects and 10 I believe if the management of Prometrics do not stress on integrating their technological capabilities they can face m any more challenges in future. References Beck, R., Czepluch, J.S., Lollike, N. and Malone, S., 2016, May. Blockchain-the Gateway to Trust-Free Cryptographic Transactions. InECIS(p. ResearchPaper153). Dilley, J., Poelstra, A., Wilkins, J., Piekarska, M., Gorlick, B. and Friedenbach, M., 2016. Strong Federations: An Interoperable Blockchain Solution to Centralized Third Party Risks.arXiv preprint arXiv:1612.05491. Dorri, A., Steger, M., Kanhere, S.S. and Jurdak, R., 2017. Blockchain: A distributed solution to automotive security and privacy.IEEE Communications Magazine,55(12), pp.119-125. Hernandez, K., 2017. Blockchain for DevelopmentHope or Hype?. May, M., Protzel, C., Vetterlein, M.W., Gierth, M., Noldus, J., Karl, A., Grimm, T., Wullich, B., Grimm, M.O., Nuhn, P. and Bastian, P.J., 2017. Is there evidence for a close connection between side of intravesical tumor location and ipsilateral lymphatic spread in lymph node-positive bladder cancer patients at radical cystectomy? Results of the PROMETRICS 2011 database.International urology and nephrology,49(2), pp.247-254. Mencias, A.N., Dillenberger, D., Novotny, P., Toth, F., Morris, T.E., Paprotski, V., Dayka, J., Visegrady, T., OFarrell, B., Lang, J. and Carbarnes, E., 2018. An optimized blockchain solution for the IBM z14.IBM Journal of Research and Development. Meyer, C., Ley-Bannurah, S.R., Vetterlein, M., Mayr, R., Gierth, M., Fritsche, H.M., Burger, M., Keck, B., Wullich, B., Martini, T. and Bolenz, C., 2016. PD02-04 HOSPITAL BUT NOT SURGICAL VOLUME PREDICTS 30-AND 90-DAY COMPLICATIONS IN RADICAL CYSTECTOMY (RC)RESULTS FROM THE PROSPECTIVE MULTICENTER RADICAL CYSTECTOMY SERIES (PROMETRICS 2011) STUDY GROUP.The Journal of Urology,195(4), pp.e51-e52. Milani, F., Garca-Bauelos, L. and Dumas, M., 2016. Blockchain and business process improvement.BPTrends newsletter (October 2016). Novotny, V., Wirth, M.P. and Froehner, M., 2014. Re: Atiqullah Aziz, Matthias May, Maximilian Burger, et al. PROMETRICS 2011 research group. Prediction of 90-day Mortality After Radical Cystectomy for Bladder Cancer in a Prospective European Multicenter Cohort. Eur Urol 2014; 66: 156163.European urology,66(1), p.e13. Roghmann, F., May, M. and Aziz, A., 2014. Reply to Vladimir Novotny, Manfred P. Wirth, Michael Froehner's Letter to the Editor re: Atiqullah Aziz, Matthias May, Maximilian Burger, et al. PROMETRICS 2011 research group. Prediction of 90-day Mortality After Radical Cystectomy for Bladder Cancer in a Prospective European Multicenter Cohort. Eur Urol 2014; 66: 156163.European urology,66(1), p.e14. Savu, I., Carutasu, G., Popa, C.L. and Cotet, C.E., 2017. Quality Assurance Framework for New Property Development: A Decentralized Blockchain Solution for the Smart Cities of the Future.Res. Sci. Today,13, p.197. Schmid, M., Rink, M., Traumann, M., Bastian, P.J., Bartsch, G., Ellinger, J., Grimm, M.O., Hadaschik, B., Haferkamp, A., Hakenberg, O.W. and Aziz, A., 2015. Evidence from the PROspective MulticEnTer RadIcal Cystectomy Series 2011 (PROMETRICS 2011)study: how are preoperative patient characteristics associated with urinary diversion type after radical cystectomy for bladder cancer?.Annals of surgical oncology,22(3), pp.1032-1042.